OUR INCREDIBLE PARTNERSHIP WITH 180FUSION ALLOWS US TO OFFER THE BEST SEO SERVICES AVAILABLE.
180fusion Featured by Google for driving customer growth.
Beachballs.com saw great traffic from AdWords right out of the gate, but partnering with 180fusion made those clicks really count. See how 180fusion helped boost sales by 25% while lowering keyword costs by 25%.
180fusion Powers Hornblower’s Successful Paid Search Campaign
Hornblower has seen marketing evolve in the digital age. While sales have been consistent, the company knew that online marketing tools could increase ROI and speed up sales.
180fusion is an Elite Google Agency Partner
A partnership you can trust.
180fusion is a nationally recognized search engine marketing company specializing in helping companies increase sales, generate qualified leads, and expand market share by taking full advantage of the internet.
Its suite of integrated solutions include National and Local SEO, PPC Management, Mobile Search, and Social Media Marketing to help thousands of small and medium sized companies to Fortune 1000 companies succeed online.
Search Engine Marketing Services
180fusion’s Search Engine Marketing services are specifically designed to help improve your company’s visibility on search engine results pages (SERPs), build authority and trust in your company, improve brand awareness, and turn views and clicks into profits.
Search Engine Optimization (SEO)
The SEO strategies that are developed and implemented by 180fusion’s online marketing professionals are tailored to help your business become the leader in your industry on the web. Through use of our proprietary technology, website optimization, local maps integration, and social media marketing, we will help your company outrank your competitors in searches for highly sought after keyword phrases. Our clients consistently achieve top positions in search rankings. When you work with 180fusion, your company will achieve the visibility it deserves, positioning you as a leader in your industry and building brand awareness. Electing to use our cost-effective SEO services as part of your search engine marketing strategy will be the best decision you’ve made in a long time.
Pay Per Click (PPC)
180fusion clients who invest in our PPC services consistently see their ad clicks turn into revenue for their company. Not only do we know how to maximize advertising budgets to produce the strongest, longest-lasting results, but our PPC specialists have years of experience optimizing ads to generate new leads and traffic for our clients. We will improve the targeting of potential customers, boost conversions, cut your cost per conversion, and increase your ROI. Making PPC part of your search engine marketing strategy is essential if you are interested in a strong launch for a new website or landing page, gaining qualified leads while eliminating wasted clicks, and increasing your market share online.
Our Search Engine Marketing Services Include:
Search Engine Optimization (SEO)
Rank above your competition, increase visibility, gain credibility and trust, and position your company as an industry leader with this high ROI solution.
Pay Per Click (PPC)
Make the most of every dollar in your advertising budget, generating immediate, high-quality traffic to your website and turning clicks into revenue with the help of our PPC experts.
People in your area are actively searching for the products and services your company offers. This solution increases your visibility and drives qualified traffic to you.
Social Media Marketing (SMM)
Generate interest in your company through content, special offers, and responses to posted questions or comments. Build relationships that turn casual connections into customers, and customers into fans.
With proprietary tools and technology in the hands of our search engine marketing experts, we can customize and scale our solutions, delivering the competitive edge to your campaign, no matter the size of your company.
To be seen, you need to be found.
At 180fusion, we don’t offer one-size-fits-all search engine marketing solutions. Our process begins with understanding your customers, your competitors, your challenges, your resources (both human and financial), and the most important thing—how you define success. We take a truly integrated and fully customized approach to your online presence. We don’t just launch a PPC campaign or a social media marketing program, and then stand back and hope it works. We’re constantly measuring results and tracking your customers’ behavior to maximize your ROI. We’re always learning about your business and your clientele, and putting what we learn to use. With time-tested Google PPC management experience, proprietary technology, and knowledgeable search engine marketers, we will drive results to support your company’s objective.
Award Winning SEO Services
SEO is the single most effective way of driving traffic to your site. Any campaign that does not include an SEO component is inadequate. Because of this, we’ve dedicated years of analysis and experimentation at 180fusion to ensure that our SEO techniques and products are always on the cutting edge. We pass this expertise and experience on to you, our clients, with every campaign we set up.
Why Invest in Search Engine Optimization (SEO)?
Your Competitors Are Doing It
You can’t stand still online, achieve a good search engine ranking and then coast along forever. SEO is not a one-and-done process, because search engine algorithms are always growing and improving. When your competitors are investing in SEO and you’re not, their websites will move up in the rankings and yours will be pushed down until it’s invisible.
SEO Helps Users Find Your Website
When potential customers search for the products or services you offer, few look beyond the first page of search engine result pages (SERPs). If users don’t see your website link, it doesn’t matter how great your products are. They will never find you. SEO is the key to convincing search engines to rank your website in a position that will get attention.
It’s Cost Effective
There are plenty of ways to spend your marketing budget online, but few strategies offer the kind of ROI you get with SEO. SEO is an investment that provides a wide, robust range of results: It increases well-targeted traffic to your website, improves sales, takes advantage of competitors’ ad campaigns, builds your brand, grows your authority and credibility, and much more.
More Users Are Turning To Search Engines
Recent studies show 81% of consumers and 77% of B2B customers use search engines to research products and services before making a purchase, even if they are planning to buy at a brick-and-mortar location. This percentage grows every year. Without SEO, your company will go unnoticed in those searches.
It Still Works
SEO isn’t dead, but it does require a new level of sophistication. Search engines continually become more intelligent and capable of connecting searchers to exactly what they want to find, but those engines make sense of websites in very different ways than a human would. Today’s in-depth SEO strategies and techniques are the only way to convince search engines that your website offers searchers the best solution for their requested keywords, which pulls you to a strong position in SERPs.
How We Approach SEO
Content Is Key
Content strategy has always been important in relation to SEO strategy, but with the introduction of Google’s Hummingbird Algorithm update, the basis of how content is generated and keywords are targeted has changed. 180fusion’s clients have benefited from our proactive content strategy set. While many agencies scrambled to recover first page rankings for their clients, Google’s updated search engine rewarded 180fusion’s vision and approach by catapulting many clients’ keyword portfolios to the top of SERPs across several industries. Content diversity and authoritative linking strategies are major components of our track record of client success and ROI growth.
Quality Not Quantity
One of the major shifts that has occurred recently regarding search engine placement is the shift away from quantity of backlinks towards a focus on the quality of a company’s backlink portfolio. This is another place 180fusion has always been ahead of the curve, focusing on link-building from the right type of content originating from the right types of sources. 180fusion does not believe in the “throw it at the wall and see if it sticks” methodology, but instead puts together a scalable blueprint for our clients, using linking strategies that are reworked and adjusted based on constant change with search engine algorithms.
Climb Higher with the Experts
Reach greater heights in the online arena with 180fusion! Our SEO experts pride themselves on their state-of-the-art training and years of experience in the industry, and have what it takes to get you the best results. Our social media and search engine marketers have the knowledge and the experience to use the most up-to-date tools and tech in all of your campaigns for the most effective results. 180fusion employs expert teams to run your Search Engine Marketing and quality PPC management services. We are strongly committed to helping you hit the ground running with your online marketing campaign.
Why Choose 180fusion As Your SEO Provider?
With our time-tested processes, you will outdo your online competition and see real, lasting results. 180fusion is the best option for all of your online marketing campaigns. Our teams of talented specialists combine their unmatched marketing experience, innovation and the latest online technologies to handle your SEO and online marketing. When you work with 180fusion, you will receive both experience and professionalism. Look no further than 180fusion for all your SEO and SEM needs.
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Search Engine Optimization (SEO) has taken online marketing to new places, and local SEO is becoming even more vital for SMBs with a local service area and focus. At 180fusion, we pride ourselves on being competitive marketing specialists. Through persistent hard work and innovation, we secure lasting results for our clientele. We do not “fluff” up our content in attempts to trick people to purchase your products or search engines into ranking your website. Our services include producing unique, authoritative content that is geared towards developing your business and your brand and utilizing local SEO strategies that work. Our marketing professionals are committed to helping your business rank high in the search engines, especially on vital mobile searches, and to obtaining lasting results.
Rankings, however, are simply one aspect of 180fusion’s local SEO marketing strategy. Our marketing team will optimize your website’s architecture for offsite link building as well as onsite content creation. This strategy will kick-start your business’s online visibility, but it will also help improve your website’s rankings in the search engines. This organic, local SEO strategy used by our 180fusion marketing professionals will help you see better results on Bing, Yahoo!, and Google, driving local customers and traffic. If you only have one physical location but serve a wider area, 180fusion helps your business appear.
180fusion Local Maps Services
The Importance of Service Area and Relevance
Search engines are very good at showing your business in local searches based on the city where you’re physically located. The tricky part is appearing in SERPs for areas that you service beyond your own address, because the search engines require physical addresses, not post office boxes or other virtual addresses. If you have satellite offices in other cities, those physical addresses will help your business rank well in searches for your products and services in those areas in search results for other cities with organic SEO techniques beyond typical local SEO strategies.
What Is The “NAP” And Why Is It Important?
NAP is your company name, address, and phone number. This is one of the most important pieces of data that search engines use when ranking your business for search results, because it is the way the engines determine that your business really exists. The key is consistency. Everywhere your business information is listed (cited) online, from a Google business page or Facebook listing to directories such as Yelp, TripAdvisor, or Citysearch, your NAP must be the same. Search engines consider how many citations of your business exist, the quality of those listings, and the consistency of the NAP across all citations. If you move locations, tweak your business name, or change your phone number, there is a lot of work to be done to clean up your online citations.
Reviews are one of the most vital aspects of online marketing. Unfortunately, getting and managing reviews are completely out of your control. Plenty of data exists to suggest that reviews have positive or negative impacts on your business, including whether a searcher will even bother to click on your website link. Reviews also appear to have some influence on search engine rankings. It is critical that you are aware of your online reviews, and that you make it known to customers that you would appreciate their reviews. A sign reminding them to please review your business is about as far as you can go, however. Never solicit reviews or incentivize with a special deal or coupon in exchange for a review. This is equivalent to buying reviews and it will come back to bite you. The customer’s experience should be enough to generate a review.
What is the Maps pack and why should you care?
Local searches on Bing, Google, and Yahoo produce first-page results in the following order: Paid ads, organic appearance of optimized websites, and then Maps pack listings. Maps are generated separately from organic listings, using a different algorithm. Optimizing for the Maps pack requires NAP consistency and properly managed Google+, Bing Places for Business, and Yahoo Business pages. Without proper optimization, your business will not appear in the Maps listings. Since the Map pack takes up so much of the first page of search results, failure to show in the Maps will damage your company’s visibility.
Work With A Professional
If your business is struggling to achieve results or fighting nearby competition, local SEO can help, but implementing it can feel overwhelming. When you partner with 180fusion’s team of Local SEO experts, we can drive your online marketing campaign to new heights, dramatically impacting your company’s visibility for online customers as well as improving foot traffic. We know all of the strategies and techniques to ensure your company’s visibility throughout your service area. By combining our local SEO tactics with powerful options such as paid advertising through Google’s Geo-targeting, we help improve local traffic to your website, ensure your appearance on mobile searches, and encourage more local consumers to purchase your products and services.
Onsite Optimization Is Critical
For effective local SEO, your website must be optimized. This is critical if your business serves an area beyond the city or town where your company is physically located. To locally rank your business for additional areas that you serve, each area should have its own landing page. These pages must contain unique content that is tailored and optimized to be relevant to each area. This optimization is the key to moving your company onto the first page of the SERPs for searches in any community you serve.
Pay Per Click (PPC)
Instant Targeted Traffic
Pay Per Click advertising gives you the ability to have an instant presence online. SEO and social media can take weeks, and even months to show results. PPC, however allows you to immediately reach your targeted audience and create traffic to your site. Our PPC specialists are experts in campaign management and in achieving the highest ROI for our clients.
Big or Small
It doesn’t matter if you’re a small business or a Fortune 500 company, PPC levels the playing field when it comes to digital advertising. This level field means that the groups that utilize the best and most effective tactics will ultimately win out – not the one with the biggest wallet. Few advertising mediums give business owners this opportunity. By teaming with the right experts, you can rest easy knowing that your campaign is being constantly optimized.
PPC advertising is an ever changing field. It requires a steady hand and a vigilant management team in order to stay ahead of the trends. Our PPC specialists are constantly analyzing the industry and ensuring that our systems and tactics are on the cutting edge. This commitment to excellence gives you, the client, the peace of mind that your campaign is outperforming your competition.
In addition to the latest tactics, we also utilize the most sophisticated technologies in the industry. Our proprietary algorithms have been perfected through years of tweaking and adjusting. This gives you access to years experience immediately.
eCommerce and Everything in Between
PPC isn’t just a tool for those that are selling products online. Lawyers, doctors, car repair shops, and pretty much any other business can take advantage of PPC. Regardless of your product or service, your clients are searching for you online. If you’re not appearing in the ads that are delivered at the top of the screen, then you’re losing customers to your competitors that are taking part in PPC advertising. Don’t be left behind. Contact us today to find out how we can help you with your PPC needs.
Social Media Management
One of the biggest challenges when implementing a social media strategy is figuring out engaging content to post about that your market really cares about. Our clients and partners have saved tens of thousands of dollars in man hours by taking advantage of 180fusion’s proprietary software. It crawls the social media landscape and identifies all the most engaging posts made about a particular subject matter so content and social media teams don’t have to spend hours trying to “recreate the wheel”.
Make a Splash
Bring your Facebook Fan Page to life and attract more customers! Gives you a host of customizable products to engage your customers. Cover Images, Coupons, Sweepstakes, Refer-A-Friend programs and more.
Update your Facebook and Twitter profiles from one dashboard. Publish immediately or schedule messages into the future, saving you time! Even provides you with proven messages you can choose from, and tips for best times to publish your communications.
Dive Deeper into Conversion Optimization
Take your SEM campaign to new levels with ongoing conversion optimization to turn the traffic into conversions. Lower your cost per lead and cost per acquisition by investing in making sure the visitor takes the action you desire. Say goodbye to the guessing game, and make data driven decisions on how to increase conversions with the 180fusion conversion optimization solution.
Going Deep on the Data
At 180fusion, we offer Refresh services that are geared towards helping our clients realize better results for all they spend on marketing. We dive deep into the information for our customers and provide continuous testing on all the landing pages so you can understand what needs to be done for higher returns. Within today’s online marketing campaigns, a good business will optimize marketing in a manner that balances the cost of marketing with its returns. At 180fusion, the formula: PPC + Optimization = Results, works every time.
We’re the Experts
Our vast experience and expertise in the industry has taught us to believe conclusions derived from data allows you to get better results. Our online marketing expertise and keen eye on conversion rates have been branded as “revolutionary” over the years. We perform some basic tests on your landing page to analyze the best options for your website.
For instance, we may want to conduct detailed interviews in order to understand your competitor’s approach. This way, we can tailor the best optimization method including call to action techniques. These are simple links that are back-linked to direct viewers to your business website. This entices a potential customer into visiting the right business site by asking them to click immediately, which will result in customer loyalty and better results.
Instant Mobile Conversions
A 180fusion targeted campaign reaches beyond the desktop to connect with your potential customers wherever they are. The shift to mobile usage will have a significant impact on our marketing efforts. Advertising via mobile devices is a different process than traditional desktop ads. A mobile, responsive campaign adds a layer of creative complexity. To best serve the mobile experience, a mobile optimized targeted campaign allows us to create ad sizes compatible with all mobile devices.
To ensure that your Targeted Campaign can reach your potential customers on their mobile devices, 180 Mobile Ad Optimization includes:
- Additional Creative
- A/B Testing
- Mobile Behavior Analysis
180fusion Mobile Search focuses on the following:
- Creates mobile specific landing pages and tailors ads around it – ads specific to mobile app downloads perform very well
- Tracks traffic from mobile that later converts from a different device
- Pairs mobile ads with call extensions for very effective local campaigns
- Uses keywords that work well with and capitalize on “Voice Search”
- Offers state of the art tracking and mobile behavior analysis for the ever growing mobile world
Why Mobile advertising?
- Over 50% of all local search is done on mobile devices.
- On average, each mobile search triggers nearly 2 follow-up actions
- 72% of tablet owners purchase online from their tablets each week
- 73% of mobile searches trigger additional action & conversions
- 55% of conversions (store visits, phone call or purchase) happen within an hour
- 65% of responders noticed ads during the Google/Nielsen Life360 Mobile Search Moments Study
- 56% of people find mobile ads useful
By the end of year, there will be more mobile-connected devices on Earth than there are people!
Fighting for Your Reputation
In this day and age your online reputation is everything. At 180fusion we will fight to ensure that your reputation is enhanced and protected online. With Fusion180’s Online Reputation Management (ORM), you will receive an in-depth analysis of your business prospects in regards to both customers and critics.
Your online reputation is exposed to both friends and foes worldwide at any time, and it is important for your business to be on its guard. Negative feedback and reviews, after all, are the last things you want to have as you try to maintain and grow your business. At 180fusion, our professional Online Reputation Management experts will fight for your business’s name and reputation, making sure that your digital image is not tainted.
With our online reputation management services, 180fusion can help push down negative reviews and posts from Google by pushing down links in search engines where they will not be found. Contact us today to speak to a reputation management specialist.
You’d never dream of showing up to a fight unequipped. Protecting your business’s image is worth fighting for online. Professionals at 180fusion are fully equipped with the necessary tools to take your online marketing campaign to the next level. If it’s top results that you want, you will need to increase your online visibility. While other online marketing companies may risk tainting their clients’ online image by promoting low quality content on websites in exchange for quick rankings, 180fusion has a content quality record that speaks for itself. We have the equipment to help your business rank at the top of the search engines, and simultaneously fight off any negative customer reactions from anywhere in the world. To preemptively protect your business’s online reputation from a negative campaign get help from professionals at 180fusion.
With SEO you must use tactical moves to stay on top. At 180fusion, our professional experts use Reverse SEO–a tactic which involves pushing search results that speak negatively about your company to lower positions–to help your business mitigate the existence and influence of bad press. By using Reverse SEO, 180fusion eliminates negative search results and subsequently improves the positive search results related to your business online. We guarantee that our tactics will effectively help you attain optimal search results for your business’s website.
Search Optimized Design
You have the blink of an eye to keep a user on your website. What are you using to grab their attention?
Our team of design professionals will consult with you to define strategies to accomplish the three most important design elements:
- Clear Messaging: Who are you and what can you do for your client?
- Strong Call to Action: What do you want your customer to do once they are on your site?
- Intuitive User Interface: Can you easily maneuver within your site?
Make your first impression your best impression!
As early as 2006 studies began coming out about the importance of your website design. Gitte Lindgaard, a researcher at Carleton University published a study showing that your potential customer develops an opinion about your site in 50 milliseconds. That’s about the time it takes to blink your eye. This opinion will determine whether or not that potential customer will bother to look at the rest of your content. In essence, if your website does not only please the eye, but also represent the conversion elements and image you desire, then you are losing customers before you even knew they were there. Remember, you are competing for your position against your local and national competitors. Your website design must meet or beat the bar set by them, because your customers are comparing you.
If you don’t have a mobile compatible site- take note: over 50% of all searches are coming from mobile.Â Responsive design is no longer a nice to have- it is a must have to convert visitors into customers from tablets and smartphones.
- Fully Customized Search Engine Friendly Design — with your customers in mind
- Conversion Optimized Landing Pages
- Responsive web design for all tablets and smartphones
- Social Media Ready
- Mobile Ready
- E-Commerce platform ready (as applicable)
- Content Management System