BROCHURE DESIGN SERVICES
Design can be tricky. Let Halo Design Studios’ team of experts make sure your brochure’s design is eye-catching and attention grabbing. Whether it’s your company’s logo, calendar, business card or anything in between, our highly qualified graphic designers will work one-on-one with you to create custom pieces that show your business off and astound of your customers.
STANDARD BROCHURE SIZES
- 3.5″ x 8.5″
- 5.5″ x 8.5″
- 8.5″ x 11″
- 8.5″ x 14″
- 11″ x 17″
- 11″ x 25.5″
MULTIPAGE AND CUSTOM BROCHURE PRINTING
Do you need some help turning your ideas into a reality? We can help answer any question you may have about unique sizes, custom inks, and papers for your full-color brochure project. Need pricing for custom options? Feel free to Request a Quote.
Your brochure is a key tool in your marketing toolbox. Don’t leave it to chance, or cut corners just to “get one out there” and hope it connects to your customers. Contact Halo Design Studios and one of our experienced and dedicated pre-press teams will get in touch with you about creating a high-quality, full color company brochure. Paper choices, sizes, folds, files, images, mailing and design—we do it all.
Let us help you create a professional full color brochure to reach your customers so that you can focus on running your business.
HOW TO MAKE A SUPER BROCHURE OR MAILING PIECE
By Tom Egelhoff
1. PUT YOUR SELLING MESSAGE ON THE COVER.
This is the most important rule of all and, curiously, one that is little followed. The cover of a brochure works like a headline of a print ad. Four out of five people never get beyond it. If you depend on the inside pages to make a sale, you are wasting 80% of your money.
2. INSIST ON A “FAMILY RESEMBLANCE” WITH YOUR ADVERTISING.
Develop a theme for your marketing plan and carry it throughout your ad campaign.
3. USE A SINGLE ILLUSTRATION ON THE COVER.
Research suggests that one large illustration is more effective than several small ones. Illustrations with story appeal that involve the reader add impact.
4. SELECT PICTURES THAT TELL A STORY.
The right photographs can often express your positioning better than words.
5. ALWAYS CAPTION PHOTOGRAPHS.
Next to the cover, captions are the best-read element of any brochure.
6. DONT BE AFRAID OF LONG COPY.
If people have bothered to write or express an interest in your brochure, they are prospects for the product or service you are selling. Tell them everything they need to know.
7. SPOTLIGHT THE IMPORTANT FACTS.
Remember that one of the most frequent criticisms of brochures in general is that they “do not give enough facts.” Tell consumers what is included, what are the costs, what are the hours. Graphic devices can help to spotlight important information.
8. USE PHOTOS INSTEAD OF DRAWINGS.
Research says that photographs increase recall 26% over drawings. Photographs suggest reality in the readers mind.
9. MAKE YOUR BROCHURE WORTH KEEPING.
Give your piece longer life, and longer selling power, by encouraging the consumer to keep it handy.
10. GIVE YOUR PRODUCT A FIRST-CLASS TICKET.
In many cases, the brochure is your product; the “salesperson” who represents you to the customer. Make it as good as your finances will allow.
11. ASK FOR THE ORDER.
What action do you want the reader to take? Write, call, return a card? Every piece of literature must contain a clear call to action.
FULL COLOR BROCHURE PRINTING
A glossy full-color brochure, sell sheet or flyer is a sure-fire way to showcase your business or product. Brochures can be used to build an image for your company, promote an event, update product spec’s, or for a hundred other purposes. In the Internet Age, professional printing of a 4-color glossy brochure helps distinguish “real” companies from “wannabes.”
STANDARD BROCHURE FORMATS
Brochures come in four standard sizes, 8-1/2 x 11, 8-1/2 x 14, 11 x 17 and 11 x 25-1/2. An unfolded 8-1/2 x 11 is often used as a flyer, product or sell sheet, or tri-folded for a company brochure. Many companies use an 11×17 brochure, folded in half, as an economical product catalog. While our four standard sizes are very popular and cover almost any brochure printing project, you are really only limited by your imagination.
THE INK & PAPER YOU CHOOSE IS JUST AS IMPORTANT AS THE DESIGN ITSELF.
All brochure and flyer printing comes with 4-color printing on the front. The second side can be ordered also with CMYK 4-color process, or with black ink or blank. Pantone or metallic inks can also be used on request. Plus, we provide free aqueous coating and offer UV coating on our gloss papers. Aqueous coating adds scuff-resistance, extra sheen and helps protect the piece in the mail. Gloss UV coating adds an ultra-shiny and protective finish for a “rich,” high-end look and feel.
The paper stock you choose is an important element of your brochure design. We have 5 standard brochure papers:
- 80# gloss text weight – the standard weight paper
- 80# dull/matte text weight – a non-gloss coated stock
- 100# gloss text (about 25% thicker for a “high-end” feel).
- 80# gloss cover (twice the thickness of 80# gloss text).
- 80# dull/matte cover (twice the thickness of 80# dull/matte text).
Halo Design Studios can also print your brochures on a variety of custom papers including recycled paper to help you obtain the look and feel you desire.
BROCHURE MAILING SERVICES
Don’t go through the hassle and expense of printing thousands of labels, applying them to your brochure, and hauling them all to the post office. Leave it to Halo Design Studios.
We can mail your brochures directly to your customers and prospects. Plus, we will take care of all the details, saving you time, money and frustration. We offer bulk or first class mail choices, as well as customized mailing lists, targeted to who you need to reach.
If you’re tired of spending your time messing with address labels, licking stamps or hauling heavy boxes to the Post Office, Halo Design Studios has a solution for you.
With our state-of-the-art mailing software and addressing equipment, we not only save you time and eliminate the hassle, we can get your mailing directly to your customers faster and for less money.
If your mailing project needs inserting, collating or wafer sealing, we got you covered. Our Mailing Services Team will work with you to ensure your project is a success.